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You don't need more data.
You need


Turn spontaneous consumer feedback into measurable KPIs and actionable recommendations that accelerate decisions and boost innovation success with out automated AI-Powered concept analysis.
Traditional concept testing often delivers “flat” results that fail to differentiate ideas. Vision solves this by transforming open-ended feedback into numeric KPIs and insights that clearly highlight concepts with the highest market potential.
Key Benefits.
Full Automation
Eliminate manual coding and subjective reporting.
KPIs from feedback
Quantify appeal, distinctiveness, and market potential.
AI-driven rewrites
Receive optimized concept versions ready for communication.
Global reach
Analyze multilingual datasets in one unified report.

Mad Research, a Research and Technology Think Tank, Brings a New Standard to Market Research.
Our research approach combines deep human understanding with the power of language models, cloud processing, and process automation—transforming sequential and burdensome tasks into parallel, scalable, and agile ones. With the data we gather, our clients can make decisions as fast as their industries evolve.
Contact us!
Mad Services is committed to providing data driven decision to the Clients through secure, scalable, and proven AWS solutions. Contact us today to learn more or request a capabilities briefing:
Mad Research is a part of MAD Services sp. z o. o
© 2025 Mad Research All Right Reserved.
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