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In a retail environment defined by visual clutter and split second decisions, trade marketing can no longer rely on intuition or post hoc learning. Most point of sale materials (POSM)—wobblers, stoppers, displays, shelf cards—are produced and deployed without any pre testing, and when evaluation does occur, it is often slow, expensive, and limited to small eye tracking studies. PROSPECT changes that dynamic. As an AI powered cognitive visual analytics platform, it forecasts t

For decades, packaging research has been a slow, expensive, and resource-heavy process. Traditional methods—such as eye-tracking studies and consumer panels—require specialized equipment, controlled environments, and significant budgets. While these approaches provide valuable insights, they often limit innovation and accessibility, especially for smaller brands or early-stage projects. Today, this paradigm is shifting dramatically. Enter Allure, an AWS-powered solution that

In an era defined by rapid innovation and information overload, market research is undergoing a profound transformation. Traditional methods rely heavily on manual coding and subjective interpretation of open-ended responses; however, these are no longer sufficient for organizations that need to make data-driven decisions at the speed of modern markets. Mad Research’s Vision—automated concept analysis pipeline—represents a major step forward within a suite of automated market