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Allure: Win the shelf before launch with AI + cognitive science

Allure is an AWS-powered consumer intelligence solution that combines cognitive science, artificial intelligence and real-world data to predict packaging success before it reaches the shelf.

Allure is an AWS-powered consumer intelligence solution that combines cognitive science, artificial intelligence and real-world data to predict packaging success before it even reaches the shelf. Using Gestalt laws and the MIT saliency model, Allure simulates how the human eye processes packaging, without involving a single real shopper.