MAD Research
Consumer intelligence, accelerated

Product

Research Agent

Qualitative depth. Quantitative scale.

Traditional qualitative IDI interviews are time-consuming and expensive, limiting the number of respondents you can reach. Research Agent replaces the moderator with an LLM, delivering consistent, methodologically sound in-depth interviews with hundreds of respondents simultaneously, in any language.

A conversational interface and natural language encourage more open responses. The sense of anonymity that comes with an AI moderator often leads to more honest and detailed answers than a human-moderated session.

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