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Predict Attention.
Maximize Impact.
PROSPECT is an AI-powered cognitive analytics solution designed for trade marketing and sales teams implementing POS materials. It leverages AWS predictive models trained on real shopper behavior to forecast visual impact and engagement for various in-store materials before launch.
It opens the way for data-driven insights for all sort of POS materials, that often go unevaluated. Prospect helps brands optimize designs and maximize POSm ROI—all with the scalability, security of AWS cloud services.
Powered by AWS services like Amazon SageMaker, AWS Lambda, and Amazon S3, PROSPECT combines speed, scalability, and security to process visual analyses in seconds. Businesses receive predictive heatmaps, performance scores, and tailored recommendations to optimize design strategies. With enterprise-grade reliability and compliance, PROSPECT transforms packaging testing into a fast, data-driven process—helping brands reduce waste, improve engagement, and boost conversion.
Mad Research, a Research and Technology Think Tank, Brings a New Standard to Market Research.
Our research approach combines deep human understanding with the power of language models, cloud processing, and process automation—transforming sequential and burdensome tasks into parallel, scalable, and agile ones. With the data we gather, our clients can make decisions as fast as their industries evolve.
Key Benefits.
Predict Success Before you Spend
Forecast which POS materials will capture attention—before production costs hit.
Affordable, Scalable Evaluation for all POSm
Low-cost, cloud-based analysis lets you test and refine materials often ignored.
Speed Matching Retail Reality
Insights in minutes, enabling rapid design iterations and faster launches.
Maximize ROI on Each Campaign
Invest only in materials with proven impact, reducing waste and boosting ROI.
Contact us.
Mad Services is committed to providing data driven decision to the Clients through secure, scalable, and proven AWS solutions. Contact us today to learn more or request a capabilities briefing:
Mad Research is a part of MAD Services sp. z o.o.
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