Product

Allure

From packaging concept to shelf-ready confidence.

No eyetracking glasses. No labs. No delays. AI and cognitive science predict packaging performance before it reaches the shelf.

Allure is an AWS-powered consumer intelligence solution that combines cognitive science, artificial intelligence and real-world data to predict packaging success before it even reaches the shelf. Using Gestalt laws and the MIT saliency model, Allure simulates how the human eye processes packaging, without involving a single real shopper.