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How We Work
CLASSICS AND INNOVATION
Our portfolio combines classic research methods used for decades with the most innovative solutions based on big language models and cloud computing.
This enables us to support brands and products at every stage of development. Our research processes provide tailor-made support for innovations in the early ideation phase and for established brands. We match business issues with the most effective tools.
“Different problem require different tools”
Tailored Research
Combining classic methods with innovative solutions at every stage of product development.
Concept Evaluation
Early- stage product development
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Brand Reputation
Image & Crisis Management
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Brand Positioning
Strategy & Positioning
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Visual Communication
Store, Digital & E-commerce
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Product Development
Product & Packaging
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Concept Evaluation
Early-stage Product Development
We understand the difficulty and complexity of innovation development and implementation processes for organizations. Our toolkit includes products that simplify these processes and help you make data-driven decisions at this stage.
Available Tools:
Vision
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RepliQ
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Qualitative Research
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Semiotic Analysis
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Value Proposition Workshop
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Brand Reputation
Image & Crisis Management
Brand image can be designed in detail, but reputation crises are governed by a different logic. We have tools to monitor social media content and make brands and organizations more resilient to misinformation and false traffic online.
Available Tools:
Observer
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Vigilance
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Product Development
Product & Packaging
A good product will defend itself even better when supported by distinctive packaging. Our tools support both selecting the best version of a product and providing it with the most effective packaging.
Available Tools:
Allure
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Sensor Testing
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Cocreation Workshop
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Quality Research
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Visual Communication
Store, Digital & E-commerce
The product and packaging must not only meet the premise, but also defend itself in the computer context of the store shelf or e-commerce. Our tools allow you to choose the best scenarios for visual communication in store, digital, social media and e-commerce.
Available Tools:
RepliQ
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Prospect
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Semiotic Analysis
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Quality Research
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Brand Positioning
Strategy & Positioning
We are not only researchers, but also consultants in strategy and positioning for brands in the process of creation or repositioning, we conduct workshop processes powered by research knowledge.
Available Tools:
Category Vision Workshop
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Strategy Cosulting
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Qualitative Research
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Quantitative Research
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